Bita Milanian

Bita Milanian serves as the Senior Vice President of Global Marketing at GENBAND, a global leader in real time communications software solutions for service providers, enterprises, independent software vendors, systems integrators and developers in over 80 countries. Her responsibilities include leading the company’s global products, solutions and digital marketing, go-to-market and channel marketing strategy, corporate communications, tradeshows and events, as well as analyst, media and public relations efforts.

Ms. Milanian has nearly 20 years of marketing, branding and communications experience. She has held senior-level marketing positions at various companies, including TelePacific Communications, one of the largest competitive local exchange carriers in the US and Global Crossing, the world's first integrated global IP-based network service provider. She began her career in telecom and technology at Justice Telecom Corporation. Prior to joining GENBAND, she held the top post of Executive Director for Farhang Foundation (, a prominent non-profit based in Southern California. Ms. Milanian was responsible for all operations, finances, fundraising, programming, branding and marketing for the foundation. She is also the founder of the creative and consulting agency Butterfly Buzz (, which she still operates as a means to continue her humanitarian work and specialization in supporting up and coming artists with a universal message, as well as non-profits to enable them to efficiently scale to serve more people.

Ms. Milanian is actively involved in her community and thrives on supporting a variety of philanthropic, humanitarian and cultural causes and volunteers in support of such organizations. She currently serves on the board of Women in the Channel, a grassroots organization dedicated to accelerating the growth of female channel leaders in technology.

Ms. Milanian attended California State University, Northridge and Kaiserin Augusta Schule in Cologne, Germany and is fluent in Persian and German and conversational Spanish, French and Azeri Turkish.