Since 2005, Nancy Ridge has built the partner program at technology distributor Telecom Brokers to offer a personalized approach to partnership that is focused on helping partners make the most of today’s market opportunities to grow their business. Nancy has focused on business plan modeling, breakthrough sales strategies, ongoing training and competitive commissions in a truly different, committed partner collaboration environment. Previously Nancy was vice president of sales for ATI, where she was responsible for creating and managing the indirect sales channel. Prior to that Ridge was a vice president for a consulting firm that pioneered the TEM concept and also was a a principal in a demand-side energy service company for 10 years. Nancy is the co-founder and past president of Women in the Channel.