Brad Wall is Senior Vice President, Network Operations for the Disney|ABC Television Group, part of the Global Technology and Operations organization.
In this position, Wall oversees the Broadcast Operations teams in New York for the ABC Television Network, as well as the Burbank, California-based Cable Networks Operations teams. These include playout/Master Control, Broadcast Graphics/Creative Services, Studios and Broadcast Traffic. Currently Brad is leading the effort across ABC and the Cable Networks Group with “Cloud-based Playout.” This project puts DATG channel playout and Master Control into a fully virtualized and cloud-based environment that is more agile, flexible and responsive to new revenue models and to delivering new kinds of programming experiences.
Prior to this, he and his team led the deployment of Media Asset Management (Mediator) across Disney Channel, Disney XD, Disney Jr. and ABC Family in 2013-2014. This was a transformative project, designed to streamline the growing complexities of our media business in distributing to a rapidly growing number of platforms and products.
Wall first joined Disney|ABC in 1997 as a Media Designer/Editor with ABC News in New York. He left for Fox Sports in 1999 and held various production, editorial and digital media positions before returning to ABC in 2002.
From 2002 to 2007 Wall held a number of management positions with ABC Family, as well as the Broadcast Graphics & Post Production departments at ABC in New York. He led dozens of projects in these roles, focusing on maximizing operational efficiencies while still meeting the complex needs of an editorially driven client base with on-air critical deadlines.
In 2007 Wall was promoted to Director, Production & Operations for ABC News Digital. In this role he led the technical operations, broadcast production and media delivery teams across ABCNews.com and the 24-hour digital channel, ABC News Now. His teams developed and deployed groundbreaking methods of live digital broadcasting and on-demand video production for the digital news audience across a number of web, cable and mobile platforms. These ABC News digital platforms saw record-breaking audiences during the 2008 Presidential election and inauguration to which his production and operations teams led the way.
Prior to his current position in Burbank, Wall served as Executive Director, Studios for ABC News from 2009-2012. In this position, he oversaw all live studio and control room production teams for Good Morning America, World News, 20/20, Nightline, World News Now, America this Morning and Breaking News/Special Events. He also served as the studio team lead for the development and deployment of the first automated control room at the Network News level – delivering millions in yearly savings to the Company. He worked closely with Engineering and ABC News editorial teams across all programs to implement cutting-edge workflows and technologies to support the business and broadcasts. These included studio redesigns, studio technical upgrades, streamlined workforces and efficienct production-based technologies wherever possible.
Wall is a member of the Texas Christian University Alumni Advisory Board for the School of Communications where he earned his bachelor's degree in Radio-Television-Film with a focus on Production. He resides in Sherman Oaks, California.